Enchanté Accessories is a leader in developing, innovating, manufacturing and supplying consumer products across a wide portfolio of brands.
Cook With Color
I managed social media marketing for the Amazon e-commerce group at Enchanté to boost engagement and increase sales. Key accomplishments include:
1) Designing the Enchanté social media brand identity for consumer products through the creative use of colors, visuals, and text
2) Building and managing branded Instagram accounts using Instagram Business tools and reporting
3) Creating paid promotions which reached nearly 40K accounts and grew content interactions and followers
4) Engaging influencers for campaigns, giveaways, and promotions; 5) Growing followers by 20% through follow building and engagement.
Ad Campaign: New Beginnings
Concept:
New Beginnings
Target Audience:
Women ages 18-25 who are embarking on a new journey and enjoy baking and cooking
Goal:
To promote our essential travel collection that is perfect for packing up and taking with you on your next adventure
Desired Outcome:
Drive traffic to new website and increase sales
Deliverables:
Social media video, giveaway, influencer collaborations
Click to Play Video
Country Kitchen
