Rollie Nation E-mailer
Intro to PR (2018)
Task: Develop a complete, in-depth press release for a brand of your choice.
Approach: I chose the Australian shoe brand, Rollie Nation. The goal of my press release was to plan the launch of these shoes being sold in department stores within the United States. This piece of the project (shown on the left) was to create mock e-mailers that would be sent to those who attended the Rollie launch parties at Nordstrom's across the country!
Tinder X Ghirardelli Ad
Graphic Design (2018)
Task: Pick a product you use every day. Create one neutral, one positive, and one negatively positioned ad. The positive and negative ad must be from the perspective of a different brand.
Approach: I chose chocolates because, at the time, I was eating them every day (these ones specifically)! This is my positively positioned ad for Tinder. I chose Tinder because chocolates can be associated with romance. Had to throw in a little bit of humor, of course!
"Why Do You Tatte?" Campaign
EmComm (2019)
Task: Create a campaign to position Tatte Bakery & Café as a comfortable, familiar place for local consumers.
Approach: Consumer-oriented ad campaign showcasing why consumers choose Tatte over other local bakeries and cafés. My campaign concept and ads were selected by the EmComm Agency to be presented to their client, Tatte.
EUDT Presents: EMBER
Emerson Urban Dance Theatre (2019)
Digital Art
