Rooted in science and a deep understanding of baby skin needs, JOHNSON’S® promises superior and gentle everyday care for a happy and healthy baby at every age and stage. With 125 years of expertise and leadership in caring for babies, JOHNSON’S® is the #1 choice by hospitals for baby’s first bath. Each JOHNSON’S® product is tested by pediatricians and dermatologists with superior safety in mind.
As the brand's partners, we leveraged parent/caregiver creator voices to help tell the JOHNSON’S® Baby story by creating meaningful social content. JOHNSON’S® Baby values the opinions and perspectives of experts like parents with little ones of their own, so we allowed creators to tap into their own unique experiences to give their audiences a closer look at how they prioritize giving their little ones a great start in life.
1) Assisting in developing a comprehensive creative brief to convey JOHNSON's Baby story to creators, providing content inspiration, brand guidelines, and messaging to guide the development of authentic, aligned content.
2) Managing communications with creators daily, ensuring expectations are met when it comes to content creation (deadlines, feedback, etc.)
3) Collaborating with creators on building out content storyboards for social media posts (voiceover copywriting, video direction, feedback, etc.)
4) Sharing content at all levels (first draft through final) with clients to ensure satisfaction with content prior to posting
