GoTo Foods is an American company that currently owns the Schlotzsky's, Carvel, Cinnabon, Moe's Southwest Grill, McAlister's Deli, Auntie Anne's and Jamba brands. It is located in Sandy Springs, Georgia, and operates over 6,700 stores globally.
1) Researching and selecting creators for several GoTo Foods campaigns, including McAlister's Deli, Auntie Anne's, and Schlotzsky's
2) Utilizing Tagger to do a deep dive on creators (e.g. past partnerships, potential red flags, audience age and race data, etc.
3) Formatting creator scorecards into a deck to share with clients for consideration
4) Vetting creators based on criteria (reach, view rate, content quality, target audience, credibility, and inclusivity & values)
5) Calculating video view rate while researching potential creators
